CONTACT
305.878.8857
ocastellanos21@gmail.com
SKILLS
Fluent in English & Spanish
B2B & B2C Copy
SEO & Search
PSP & HCP-facing
Radio & TV
Print & Digital
Microsoft Office Suite
Adobe Creative Cloud
EXPERIENCE
NEON NYC | Group Copy Supervisor 2021 - Current
Working closely with agency teams on industry-leading pharmaceutical brands in the oncology, neurology, cardiology, and mental health spaces. Leading concept development, participating in research and client presentations to help push the work forward and bring an edge to the everyday world of Pharma.
Saatchi & Saatchi Wellness | Copywriter 2020 - 2021
Working within the creative department on multi-billion dollar healthcare accounts. Leading concept and development for a major brand’s social media account. Collaborate with art directors, strategy, and account teams to create meaningful creative work across digital and print platforms. Worked on brand evolution and various launch pieces, including videos from ideation to production. Experience developing PSP and HCP-facing content.
VMLY&R Advertising | Copywriter 2018 - 2020
Writer for CWC, a major telecommunications brand in Latin America and the Caribbean, to develop a cohesive brand voice across all markets, as well as campaign and brand development. Working as the only writer on the account for 6 markets in 2 languages. Developing 360 campaigns across the Caribbean and Latin America for B2B and B2C consumers. As well as working proactively within the department on brands such as Wendy’s, Mazda, BeIn, Sling TV and Dell. Leading client presentations and one-on-one creative reviews. Training and guiding new writers on the team.
McCann Worldgroup | Jr. Copywriter 2016 - 2018
Social media content development, TV and radio scriptwriting for LATAM Airlines U.S, Summar, and Pizza Hut. Managed content on mastercard’s B2B website, and worked alongside the client to create a new tone for Pizza Hut Latin America.
AWARDS
Prescription Paper Pill Bottle | 2021
CANNES LIONS: Silver Lion: Industry Craft: Package Design
D&AD: Future Impact Pencil THE ANDY AWARDS: Gold: Idea / Gold: Reset / Gold: Craft
ART DIRECTORS CLUB: Gold: Packaging Design-Sustainable/Eco-friendly/Single | Gold: Design-Pharma, Health & Wellness
THE ONE SHOW: Bronze: Design-Packaging
FAST COMPANY WORLD CHANGING IDEAS: Winner: Art & Design