Jamaicans work hard because they believe that better days are always ahead. They're not saddened by poverty because they constantly look for progress. They hustle, whether it's 9-5 or 24/7, in a cab, in an office, or selling juice on the street. They're always looking for creative ways to progress because as they say "better must come". The idea behind this campaign is that FLOW, a legacy telecom company, stands behind them and their quest for better. We created a 360 campaign and gave up our ad space for every day Jamaicans to showcase their hustle
