+Móvil is a legacy brand in Panama. Their main claim is La Señal de Panamá (The Panama Signal). Although they offer the best coverage outside of Panama City, they are perceived as an outdated brand. Their rival has a much louder, younger voice, and this has earned them most of the market share. The ask was to bring the brand up to date as well as showcase the true extent of just how much the Panama Signal has you covered.
